Tipologie dei manifesti giapponesi

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Japanese posters varied in size prior to World War II, but very few of them survive, and they are extremely scarce! After World War II, the Japanese posters became standard sizes as follows:

  • Japanese 20×28 – known as a “B2” poster and measure 20″ x 28 1/2″
    This is the standard Japanese poster size
  • Japanese 40×58 – known as a “B0” and measure 40″ x 58″
  • Japanese two-panel (2p) –known as a “STB” or “Tatekan” poster and measure 20″ x 57″
    These are printed in two 20″ x 28 1/2″ pieces designed to overlap at the top of one and the bottom of the other, thus creating a two-piece or two-panel poster.  It is said that these were (mostly) phased out in the early-1970s and are no longer or rarely being made.
  • Japanese 29×40 – known as a “B1” and measure 29″ x 40″
    These are typically a vertical format poster, but can occasionally be in a horizontal format
  • Japanese 10×29 – known as a “B4“, “speed poster“, or “Japanese insert” and measure 10″ x 29″
  • Japanese 14×20 – known as a “B3” or “Nakazuri” and measure 14″ x 20″
    These were used in bus, subway, and train stations and resemble U.S. heralds in that they have information about the movie printed on the reverse.  Often, collectors have these posters linenbacked, as they are willing to lose the information on the reverse in order to better enjoy the image on the front.
  • Japanese 7×10 – known as a “B5” or “Chirashi” and measure close to 7″ x 10″
    These also resemble U.S. heralds in that they have information about the movie printed on the reverse.  Often, collectors have these posters linenbacked, as they are willing to lose the information on the reverse in order to better enjoy the image on the front.

Japanese posters varied in size prior to World War II, but very few of them survive, and they are extremely scarce! After World War II, the Japanese posters became standard sizes as follows:

  • Japanese 20×28 – known as a “B2” poster and measure 20″ x 28 1/2″
    This is the standard Japanese poster size
  • Japanese 40×58 – known as a “B0” and measure 40″ x 58″
  • Japanese two-panel (2p) –known as a “STB” or “Tatekan” poster and measure 20″ x 57″
    These are printed in two 20″ x 28 1/2″ pieces designed to overlap at the top of one and the bottom of the other, thus creating a two-piece or two-panel poster.  It is said that these were (mostly) phased out in the early-1970s and are no longer or rarely being made.
  • Japanese 29×40 – known as a “B1” and measure 29″ x 40″
    These are typically a vertical format poster, but can occasionally be in a horizontal format
  • Japanese 10×29 – known as a “B4“, “speed poster“, or “Japanese insert” and measure 10″ x 29″
  • Japanese 14×20 – known as a “B3” or “Nakazuri” and measure 14″ x 20″
    These were used in bus, subway, and train stations and resemble U.S. heralds in that they have information about the movie printed on the reverse.  Often, collectors have these posters linenbacked, as they are willing to lose the information on the reverse in order to better enjoy the image on the front.
  • Japanese 7×10 – known as a “B5” or “Chirashi” and measure close to 7″ x 10″
    These also resemble U.S. heralds in that they have information about the movie printed on the reverse.  Often, collectors have these posters linenbacked, as they are willing to lose the information on the reverse in order to better enjoy the image on the front.

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